Top Story


Home >> Advertising >> Article

Starcom signed as media AoR for JetLite; account size Rs 18-20 cr

Font Size   16
Starcom signed as media AoR for JetLite; account size Rs 18-20 cr

Following the completion of the Jet Airways and Sahara Airlines deal, which resulted in the rebranding of the latter to JetLite, Starcom Worldwide has been signed as the media AoR for JetLite. The move was not preceded by any pitch. The business size is expected to be in the region of Rs 18-20 crore. It may be recalled that Starcom Worldwide’s India offices had won the global media duties of Jet Airways earlier this year.

It has been reliably learnt that Starcom’s Mumbai office would be handling the implementation and the buying for the business, while the Delhi office would be handling the servicing.

Neither the client nor the agency was available for comments at the time of filing this story.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised