Top Story


Home >> Advertising >> Article

Starcom bags Rs 10 crore Hatsun Agro account, launches Chennai office

Font Size   16
Starcom bags Rs 10 crore Hatsun Agro account, launches Chennai office

Following closely on the heels of the Voltas account win, Starcom has now bagged the Chennai-based Hatsun Agro account. The account moves from Mediaedge:cia. Industry sources peg the business at Rs 10 crore. The other agencies in the four-way pitch were Mudra's media arm OMS and RK Swamy/BBDO's Media Direction.

And, in order to handle the account, Starcom has advanced the opening of its Chennai office. Effective April 1, 2005, the Chennai office became operational, with Narendra Kumar Alambara, formerly of MPG, and popularly known as Naresh, heading it. Over the next few weeks, Starcom is likely to beef up its strength in Chennai by recruiting more talent.

Hatsun Agro, the largest private sector dairy in India, has regional brands such as Arokya milk and Arun Ice-cream, besides dairy products such as butter and packaged butter milk.

Said Ravi Kiran, Managing Director, India-South & West, Starcom Worldwide, "The largest part of the credit for Hatsun Agro's movement to us should go to Manish Porwal, our GM in charge of Investment and New Initiatives. It is his familiarity with and conviction about the Tamil Nadu media market that encouraged us to open an office there. And we are happy that Hatsun Agro put their confidence in us ahead of our Chennai office going operational. To run our operation there, we met almost all agency heads and finally chose Naresh, who is not only one of the smartest media strategists around, but also understands the Tamil Nadu market intimately."

Naresh, who has over 10 years of experience in Initiative Media and Media Planning Group (MPG) in Chennai, is a visiting faculty at Madras Ad Club's post-graduate diploma course in Advertising Management and also teaches at several other business schools in Chennai.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube