Home >> Advertising >> Article

Star News MQ 2011: Delhi, ready to field the questions from Sudha Natrajan & Senjam Raj Sekhar?

03-May-2011
Font Size   16
Star News MQ 2011: Delhi, ready to field the questions from Sudha Natrajan & Senjam Raj Sekhar?

exchange4media is back with the third edition of the immensely popular initiative – ‘MQ – What is your Media Quotient?’. Christened Star News MQ 2011, the Media Quiz will be held in Delhi, Bangalore, Kolkata, and Mumbai on May 6, May 13, May 20, and May 27, respectively. The finals will be held on May 27 itself in Mumbai.

Star News is the title sponsor for the Media Quiz.

To make things more tough and exciting, this year different sets of quiz masters have been involved to conduct the quiz in different cities.

For Delhi, the quiz masters are Sudha Natrajan, Deputy Chief Executive Officer, Lintas Media Group, and Senjam Raj Sekhar, Raj Sekhar, Senior Vice President and Head - Group Corporate Communications, Bharti Enterprises.

Speaking to exchange4media, Sudha Natrajan said that as quiz master she was looking forward to an extremely invigorating evening with the industry. She shared that it would take her back to the times when she was very active in quizzing. “There are always talk about not enough young talent in the industry, which has been known to attract intellectually savvy talent. It will be interesting to see whether this lot matches up.”

For Senjam Raj Sekhar, Star News MQ 2011 was one of the most unique quizzing platforms in the country. He added, “While there are several general and business quizzes in the country, this is the only quiz that has media as a theme. As we witness an explosion of conventional as well as online media in India, the theme of media is very appropriate.”

Agreeing with this Natrajan, too, found this initiative from exchange4media “brilliant”. She further said that media was all encompassing, hence a media quiz was far more widespread and not restrictive at all. “This is not just about media, but what is communicated by media, what it means to everyone,” she stressed.

“Delhi is the media capital of India with a glorious quizzing tradition. We look forward to some excellent quizzing with some of the brightest minds from the corporate, advertising, PR, media world as well as the student community,” Sekhar said. He added, “exchange4media should be congratulated for starting this initiative and more importantly sustaining it.”

On how Star News MQ could be made more relevant, Sekhar said, “My suggestion to exchange4media is that this platform needs to have wider base and, therefore, next year onwards, it should be expanded beyond the four cities where it is currently being held.”

Meanwhile, Natrajan is looking to being a tough quiz master with a “benevolent disposition”. “There will be no compromising on accuracy,” she affirmed, but at the same time she was also all for putting the contestants at ease and having a good time while answering the questions. According to her, “Quizzing is a mind game and the quiz master has a role to play to foster healthy competition.”

Sekhar, too, felt that more than just knowing the answers, quizzing was also about connecting the dots. “There is a great deal of joy in arriving at an answer by some good old intelligent deduction. We will not put to test dry facts like the capitals of all the countries in the world or readership figures of all newspapers, it will be engaging, interesting as well as lot of fun,” he promised.

When asked what personal touch she planned to bring to this event, all Natrajan would say was, “Just wait and watch!”

The Media Quiz seeks to bring together media professionals on a common platform to network and interact while simultaneously competing to win. It is open to anyone from advertising and media agencies, marketing companies and media students.

Star News MQ 2011 would cover all aspects of the Media discipline – people, places, stories of origin, research, the business and its connection with Indian and bits of global media.

To register for the Media Quiz, any number of two-member teams can participate for an entry fee.

For further details, Click Here

Earlier reports:

Star News MQ 2011: Ready to test your Media Quotient, again?

Kolkata’s Team Cognizant has the ‘Media Quotient’; MQ 2010 culminates in a grand finale in Mumbai

Delhi’s Team Samridhi wins at the grand finale of Media Quiz 2009

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told