Top Story


Home >> Advertising >> Article

STAR Movies back on air in Mumbai from February 5

Font Size   16
STAR Movies back on air in Mumbai from February 5

After a hiatus of almost five months, STAR Movies will be back on television sets in Mumbai from February 5, 2007. Having complied with the High Court ruling, STAR Movies' vast film library has been re-certified as 'U' or 'U/A' by CBFC and will continue to showcase the biggest blockbusters.

Speaking on this development, Ajay Vidyasagar, Executive Vice-President, STAR Entertainment India, said, "We are happy that STAR Movies is back on air in Mumbai. All the titles that will be showcased have been cleared as per the rules of the High Court. We look forward to entertaining our viewers in the New Year with exciting properties and titles and sustain the excitement, further strengthening our position in the English movie entertainment category."

According to TAM Data C&S 15+ (all India) recorded in the last six months, STAR Movies has been the leading channel in the English film genre despite the fact that it was not present in Mumbai, which contributes an average of 15 per cent each week to the viewing of the English film segment.

For the period January 1 to January 13, 2007, STAR Movies boosted its share to 49 per cent compared to 41 per cent in the last two weeks of December 2006.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry