Home >> Advertising >> Article

Star India Signs 11 IPL Sponsors, including Coca-Cola and Vivo

15-February-2018
Font Size   16
Star India Signs 11 IPL Sponsors, including Coca-Cola and Vivo

Compelled to sell at least Rs. 2000 crore of inventory in the first year after gaining the global media rights of IPL at the massive rate of 16437.5 crores for 5 years, and despite the sharp increase in advertising rates in the past year, Star India has still managed to sign 11 IPL sponsors. The list of brands which have joined the IPL include, Coca-Cola, Vivo, Kent, Parle, Polycab, Dream11 and Elica.

According to industry sources, as of Wednesday, about Rs. 500 crore of ad inventory had been sold. Media reports stated that Star India’s asking rates for combined ad sales (television and digital) were set at around Rs. 9-10 lakhs per second, as compared to IPL 10, where the average selling rate on TV was around Rs. 6 lakhs per second; and the the previous TV rights holder, Sony Pictures Network India acquired approximately Rs. 1300 crore.

Having had only the digital rights of IPL until last year, Star India had collected about Rs. 140 crore in ad sales from the league.

According to Sanjay Gupta, Managing Director of Star India, Star’s aim is to to extend the reach of IPL from last year’s 550 million people to 700 million people.
CVL Srinivas, CEO South Asia at GroupM noted "IPL has always lived up to its promise of being the most impactful media property and this year there is the added attraction of the return of two popular teams: Chennai Super Kings and Rajasthan Royals. We are seeing good traction with our clients. Star has developed a very strong marketing plan and has created a lot of innovative opportunities for advertisers across their broadcast and digital platforms".

According to media experts, advertisers’ interest is natural since there is no other property which gives steady ratings over a six week period; and keeping in mind the steeply competitive categories, companies would surely want to be visible on such a platform.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business