Top Story

e4m_logo.png

Home >> Advertising >> Article

SSC&B Lintas bags Essar Oil account with an ad spend of Rs 30 crore

30-March-2005
Font Size   16
SSC&B Lintas bags Essar Oil account with an ad spend of Rs 30 crore

SSC&B Lintas has added one more account to its kitty. Following the MTNL account win, the agency has now added the advertising and marketing communications account of Essar Oil Limited. The win comes in the wake of a multi-agency pitch involving most of the leading agencies. Industry sources peg the business in the region of Rs 30-35 crore.

Ashish Bhasin, President, SSC&B Lintas, said that the brief required the agencies to present ideas that would help Essa Oil to launch and establish its brand in a space largely dominated by public sector companies. "We had to ensure that the correct profile of the brand is communicated to the consumer and the communication ideas we presented were in accordance to that. We are very excited with the win and we would be using an integrated marketing approach to build the Essar Oil brand," he said.

Essar Oil, a member of the Essar Group, has been licensed to open retail petrol pumps across the country. SSC&B Lintas will be involved in launching the retail brand and the products which will be sold through Essar's over 2,000 outlets.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular