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Spykar’s marketing initiative ‘Do Your Jeans’ receives good response

15-January-2005
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Spykar’s marketing initiative ‘Do Your Jeans’ receives good response

Jeans have never looked the way they did on the day of ‘Do Your Jeans’ contest’s glittering grand finale. The designs showcased were based on Spykar’s this year’s theme ‘Do Your Jeans’ and the evening witnessed 20 best designs vying for coveted honours.

Speaking on the occasion, Sanjay Vakharia, Marketing Director, Spykar Jeans said, “We are very happy with the tremendous response the contest has generated from across the country. The creativity on the worked-upon denims varies from subtle embroidery to cutwork, hand paints, spray paints etc. It’s a real delight to see this kind of talent coming from the youth of our country. Obviously, the biggest high for the eventual winners would be to find the creations selling across India under the Spykar Jeans label.”

Top-notch models like Nina Manuel, Candice Pinto, Aryan Vaid, Aditya Bal and others sashayed down the ramp adorning the short-listed creations. The entries were showcased in two sequences – the radical and the commercial across an ornate and whacky set-up. The judges consisted of celebrities like Tushar Kapoor, VJ Sophie, VJ Yudi along with Dabboo Ratnani, Rahul Dev and Tanya. The evening was a double treat for the audience with Spykar Jeans also unveiling their brand collection. The finale witnessed some of the most creative representations of a pair of jeans.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print