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Spykar Lifestyle's campaign celebrates the young and the restless spirit

09-June-2018
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Spykar Lifestyle's campaign celebrates the young and the restless spirit

Spykar Lifestyle, India’s popular jeans wear brand launched its digital campaign via musically called #MoveslikeYnR for its specially curated line of denims called YnR. YnR ranges of denims are designed for the ones who explore their own boundaries and stretch their potential. The collection celebrates individualistic styles with their subtle nuances. The YnR range of denims inspired by global trends come in smart fits, endearing washes and are accessorized with coloured loop, metal detailing.

The campaign sets a rhythm by introducing a specially curated Dance Challenge with a YnR mascot who resemble the young and restless attitude of the youth of today. The challenge is to have the youth match the steps of the dancing mascot. The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.



The campaign is driven with hashtags #YnR #Spykar #MovesLikeYnR . The second phase of the campaign trickles to an on-ground rage in three key cities namely Hyderabad, Bangalore and Pune.

The on ground campaign will be led internet sensation Manjul Khattar in Bangalore, Awez Darbar & Mrunal Panchal in Pune on 28th and 29th April respectively. The young and restless will be seen swaying with the special YnR moves by the brand leading by these key influencer.

“Spykar embodies the ideology of the young & restless, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way. With the #MovesLikeYnr campaign, we are in conversation with todays millennial with dance as the medium. #MovesLikeYnr builds a sense of optimism, fun & togetherness”, says Sanjay Vakharia, chief operating officer of Spykar Lifestyle.



Spykar is known to create such engaging activities which resonate well with its young audience.

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The campaign has been conceptualized and executed by creative agency J. Walter Thompson.

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

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