Home >> Advertising >> Article

Spatial Access restructures: appoints Starcom’s Nikhil Rangnekar

31-May-2011
Font Size   16
Spatial Access restructures: appoints Starcom’s Nikhil Rangnekar

Spatial Access has restructured its operations to create two verticals – media and non-media. While Geetanjali Bhattacharjii continues to lead the non-media audits, which include Production, Below-the-Line and PR, the company has appointed Nikhil Rangnekar to lead the media vertical. Both Bhattacharjii and Rangnekar will work as Joint CEOs.

Rangnekar comes from Starcom Worldwide, where he was Executive Director, India-West. He joins Spatial Access from June 15, 2011.

The other two members who complete Spatial Access’ leadership team are Anita Mundkur, who heads the film audits and the company’s CFO Rabel Advani.

The team reports to Meenakshi Madhvani, Managing Partner, Spatial Access.

Elaborating on the rationale behind the restructuring, Madhvani told exchange4media, “Many services that we offer today have been developed, based on need gap analysis and research done among our clients and prospects. In fact at this point we have commissioned an independent investigator to discover clients ‘pain points’. New ideas, concepts, testing them out, building models and processes that automate the process, falling flat at times and flying high at others, this is really the future. We need to be able to articulate tomorrow’s opportunities even before clients have been able to voice them.”

The company also has international ambitions. Spatial Access has already done some work for clients in Indonesia and Thailand. The objective is to do more in these markets and expand to other markets such as Philippines.

The new structure allows Madhvani to focus more on these areas of growth for the company.

She pointed out that the media vertical had grown over the years and represented a significant portion of Spatial Access’ client engagements. This led to the need of a standalone vertical with a dedicated head. She said, “Nikhil will be focused on delivering media audits, advisory and analytics services. My intention is to move out of the frontline and leave the media vertical to him. I am looking forward to his ideas that would enable us to grow the service and the business, and our reputation. Fortunately Rabel does an outstanding job of running the finance and admin functions, and so Nikhil, for the moment, has to focus on product and service development in addition to client management & business development. International expansion plans and service delivery for global markets will also be part of Nikhil’s mandate.”

Speaking further on why Rangnekar for this role, Madhvani said, “Nikhil is a highly talented and capable individual. He has the experience and the ability to add value to the organisation. His clients think highly of him and his team does too and for us at Spatial Access, that is very important. We are committed to our clients and treat them with the same respect that we accord to our team and employees. Therefore it is critical that any new member of the team understands this philosophy. Nikhil has that inherent decency which is so important in a business that is built on the principles of transparency and accountability.”

Madhvani sees Bhattacharjii and Rangnekar as the perfect team to lead the new structure. She said, “With a background in advertising and marketing, including deep knowledge of production, Geetanjali is the perfect Jt CEO whose non-media skills compliment Nikhil’s media skills. She is our rainmaker.”

But why keep films, which would be a part of non-media, as a separate vertical? Madhvani replied, “Our film audits help advertisers understand the cost structures of a film and help them to trim wastage. I look into this a lot myself. Anita has years of film production experience behind her and has been involved in over 700 films to date. Her team not only helps with detailing costs and breakdowns but also help clients with negotiations, when required. This makes our film audit service comprehensive and effective with no compromise on quality, and it needs dedicated attention.”

The new structure would be effective from June 15, once Rangnekar has joined the company, but Spatial Access has been testing out the concept with the team and clients. Madhvani said, “Clients love the idea of specialists who can add value to each aspect of their business. When you have domain expertise, you stop managing change, you start guiding it. Our intention is to bring together other specialists as well so that like Anita, Geetanjali and Nikhil, we are able to guide and advise a client on each aspect of his marketing investments with one agenda – measurement & efficiency.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told