Top Story

e4m_logo.png

Home >> Advertising >> Article

Span Communications bags Phase II of Incredible India Bed & Breakfast campaign

20-August-2007
Font Size   16
Span Communications bags Phase II of Incredible India Bed & Breakfast campaign

Span Communications will be handling the creative and media duties for Ministry of Tourism’s Incredible India Bed and Breakfast campaign. The business moves after a bid was called for among the empanelled agencies. The campaign value is pegged at around Rs 1 crore.

The Tourism Ministry had launched this scheme last year to supplement the availability of accommodation in the metros and tourist destinations. With the booming tourism industry and approaching Commonwealth Games, this is a path breaking initiative taken by the Ministry.

On being awarded the second phase of the campaign, Naresh Kheterpal, CEO, Span Communications, said, “The campaign is focussed at describing the benefits of becoming a member of Incredible India Bed and Breakfast Plan and also the benefits and tax relaxations being given to such establishments by the Government of Delhi.”

The campaign will be on air very soon with spots on radio and television.

Span has been instrumental in popularising the scheme in its first phase too. The agency had launched the scheme in October last year, where a print campaign was followed by a campaign in the electronic media.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular