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Sony India launches new VAIO series notebooks

10-November-2005
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Sony India launches new VAIO series notebooks

To add sheen to the digital lifestyle of a whole new generation of tech-savvy, upwardly mobile individuals and families, Sony India has launched a new range of the next generation VAIO notebooks, touted as the world's slimmest notebook series equipped with the thinnest LCD and longest battery life.

The new series comes in five models with a price range starting from Rs 69,990 to Rs 122,900. It comes with features like DVD video recording, Bluetooth facility, built-in camera, etc.

"Since its launch, VAIO has offered innovative products of unique design with the latest AV-IT capability and technology by focusing on every single detail, from design to technology. Conceptualised to free users from the constraints when using a PC, VAIO has redefined 'Real Mobility' through seamlessly integrating pioneering technologies with extensive capabilities into one very ultra portable notebook series," Kunimasa Suzuki, Deputy Senior General Manager, VAIO Business Division, Sony Corporation, Tokyo said.

Mohit Parasher, GM-Sales & Marketing, Sony India, said, "The new VAIO series exhibits our customer-centric focus, as each notebook is equipped with features, which incorporates all these aspects and makes usage an absolute pleasure. With the opportunity to watch movies, store music or pictures and share them with your family and friends, the VAIO expands the definition of a notebook to become the ultimate mobile entertainment device. Consumers now do not have to sacrifice power in order to have style and true mobility. "

Declining to reveal any growth figures or targets, Parasher said, "We have crossed our initial target of 4,000 VAIO notebook sales and are looking for a multi-fold growth in next year."

Sony had started selling its VAIO products in India from November 2004.

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