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Sony Bravia celebrates festive season with a new campaign by Hakuhodo Percept

17-October-2015
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Sony Bravia celebrates festive season with a new campaign by Hakuhodo Percept

Hakuhodo Percept released a new television commercial for the Sony Bravia Triluminos™ HD LED TV that went on air on October 11, 2015.

Hakuhodo Percept's new television commercial has been crafted on a concept built around a childhood dream. This simple tale is based on one of nature's phenomenon — the cloud and a child's innate desire to reach out and touch this floating, fluffy thing. The TVC takes the viewer from a world of black and white clouds to one with colours — demonstrating how the power of colours transforms into the brightest, liveliest experience- a world synonymous to the Bravia Triluminos™.

The TVC shows three children on their way home when one of them spots a cloud emerging out of chimney and their curiosity leads them to a factory. Once they step inside, they are amazed to see that the entire factory is filled with grey clouds, all being made by a cloud-making machine. Nervous about the darkness and bewildered by this grim grey world, one child fishes out some coloured candies and pours them into the machine. Its pure magic as the machine starts to churn out shinny blue, green, yellow and red clouds. The children's' excitement knows no bounds, and they run out of the factory and the multi-hued clouds rush out with them and the entire valley comes alive with this celebration of true-to-life colours as experienced on the Sony Bravia Triluminos™ HD LED TV.

To view the TVC: Hakuhodo Percept- New TVC-Sony BRAVIA: Celebrate Every Colour

Every year, around the festive season, Sony Bravia a leader in picture quality and technology, releases a campaign to reemphasize its position in the market.

According to Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, "This commercial continues the tradition of celebrating colours. This is our fourth in the series. To highlight this during festivals we always come up with a simple story of an imaginary world made more amazing and beautiful by the power of colours. The idea of the cloud factory is new, magical and its colourful transformation achieves our objective of establishing a fantastical world of Bravia colours successfully.”
Speaking on the campaign, Ryusuke Fukushima, Head, Marketing Communications, Sony India said, “The Triluminos™ Display is a technology exclusive to Bravia Television. It brightens up the colours and makes every shade shine distinctly. Hakuhodo Percept came up with an idea that successfully conveyed the benefit of this technology in a new and impactful way. It worked in tandem with our strategy and resulted in an effective brand communication."

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