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Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study

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Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study

In this second part of the analysis of Print advertising, it is found that advertising by Radio channels was up by 15% whereas TV channel promotions saw a dip in H1 '07 over H1 ’06. Advertising in Telecom genre registered maximum growth of 2 times in H1 '07. The advertising ratio was 81:19 between Main Issues and Supplements. Sales promotional ads saw a rise of 8% during Jan-June ’07.


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