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Snapdeal releases funny ‘Sale-O-Shayri’ ad with Aamir Khan as a run-up to the Diwali campaign

23-September-2015
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Snapdeal releases funny ‘Sale-O-Shayri’ ad with Aamir Khan as a run-up to the Diwali campaign

Snapdeal has released a new ad titled ‘Yeh Diwali Dil ki Deal Wali’ with Aamir Khan as the run-up to the Diwali campaign. The 360 degree campaign, conceptualised by FCB Ulka is focused on the upcoming festive season and aims to build excitement and anticipation among the consumers. The campaign is spread over 8 weeks with a series of commercials to follow soon. The new ad announces the start of the Diwali sale (Preview Monday) on Snapdeal from September 28.  The Dil Ki Deal campaign with Aamir as the face of the brand was introduced early this year by Leo Burnett.

 

Click here to view the ad:    

New Diwali ad:

Previous campaign:

Giving his views on the new TVC, Subhadeep Dawn, Creative Supervisor, Bates CHI & Partners said, “I liked the new ad, it is funny and the agency has chosen a very realistic story of people not fitting into old clothes. Also today we actually don’t need any reason to buy clothes; we buy it because we want to. I liked this ad better than the brand campaign where they introduced the entire ‘Dil Ki Deal’ tagline. For me it was a problem solving campaign and that is what every campaign does. But in order to stand out, you need to execute it differently.”

Chaitanya Joshi, Creative Partner-Copy, Creativeland Asia said, “It will be unfair to compare both the campaigns because the earlier one was a brand campaign and this is an-offer led one. In the earlier one, the campaign tried to tug at the heart strings of its consumers. I liked the new ad, it makes a point and there is nothing wrong with it. Also Aamir putting on weight for his new movie and using his obese look for the campaign surely works, so it is like a win-win situation for both the brand and Aamir.”

Speaking on the creative strategy, Vasudha Misra, Senior Creative Director FCB Ulka Delhi, said, “Diwali is perhaps the most cluttered time in the advertising calendar. The greatest challenge at this time is to create something that makes an impact without adding to the cacophony. Thus we arrived at the idea of sale-o-shayari.”

There has been good response of the campaign with people making conversations and eagerly waiting for the Diwali sale to kick-start. The hashtags #DiwaliDilkiDealWali and #SnapdealDiwaliComingSoon have been trending.

Below are few conversations on Twitter:

 

Tags FCB Ulka Vasudha Misra

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

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Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)