Top Story

e4m_logo.png

Home >> TREND >> Article

Smirnoff Twist introduces three new flavours

27-August-2004
Font Size   16
Smirnoff Twist introduces three new flavours

Premium vodka and white spirit Smirnoff has launched three new flavours of Smirnoff Twist. The new Orange, Raspberry & Vanilla flavours are expected to add to the excitements of the Smirnoff Citrus Twist launched earlier. Priced at a marginal premium over Smirnoff, the Twist range comes in 750 ml SKU and will be available in a unique twisted bottle.

UDV India, a part of Diageo PLC, started its operations in India in 1994. The company currently produce, bottle in India and market brands like Smirnoff, Black & White, VAT69, Archers Peach Schnapps and Gilbey's Gin.

Smirnoff, a premium vodka brand, has distribution in 130 countries and a number of products, including Smirnoff Ice, a ready-to-drink alcohol beverage, Smirnoff Black Ice and the Smirnoff Twist, flavoured vodkas.

Amar Raj Singh, Managing Director, India and South Asia-UDV India, said, "We are happy to announce the launch of three new flavours of Smirnoff Twist. The new product is yet another addition to a range of UDV's brands."

Reasoning the launch, he said, "Through this, we would encourage our consumers to experiment it with new flavours and add the Smirnoff Twist to their favorite mixes to have a great time creating new drinks. Smirnoff Twist offers a winning combination of a brand consumers already know and trust and the opportunity to try something new - one we believe consumers will enthusiastically accept."

The new Smirnoff flavors have a sharp, twisted and tapered glass bottle with embossing incorporates a clean red and silver logo reflective of both the brand's Russian heritage as well as the contemporary vitality of Smirnoff. Anchoring the logo design is a new double-headed eagle icon, which draws its inspiration from Imperial Russian Court awards confer upon the brand in the late 1880s.

UDV India will support the launch of Smirnoff Twist with "Enjoy your twisted side" based promotions, consumer sampling activities across Delhi.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular