Home >> Advertising >> Article

Smaller Ad agencies join hands, forms AAG. Media buying unit next on agenda

09-October-2002
Font Size   16
Smaller Ad agencies join hands, forms AAG. Media buying unit next on agenda

Delhi-based advertising agencies have formed Advertising Agencies Guild (AAG). AAG resolves to promote, encourage and develop the business of advertising on a single platform, looking after the interests of small and medium-sized agencies. AAG also intends to form a media-buying unit next year.

"This is a servicing industry. And all the servicing businesses like this have such bodies to address the issues. Similarly, we felt that there was a need to address the concerns of our industry from a common platform, hence the formation of AAG. This body will focus on addressing the issues of the advertising agencies concerning a particular area in our case, as we are Delhi based," says Kunal Lalani, President, AAG. Lalani is also the MD of Crayons Advertising.

Further, to protect the interest of its members, the Guild is also exploring the prospects of media buying. Says Lalani, "At this point of time, this is a proposal which we are trying to look at. And before we form this platform all members need to understand each other and then evaluate how the business model works." And if everything goes as per the plans then the common media agency will be in place by next year. The guild will also consider to pool media data.

Talking about the issues, which are on AAG's top hit list, Brij Khungar, Secretary, AAG, says, "The issues which we will be taking up immediately will include updating the members of AAG through the exchange of information. For instance, the list of defaulting clients, undercutting of the agency commission and the immoral practices by small newspapers and magazines that directly approach companies and tempt them with bulk discounts." Khungar is also the Director of Crescent Advertising.

The list of 15 current members of AAG includes Crayons Advertising, Crescent Communications, Cencer Advertising, Arms Communications and Dhar & Hoon. "With the response we have received from the agencies, we are hopeful that around 20 agencies will register with AAG as members by end of this month and around 30 by the end of this year," adds Khungar.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years