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Six Indian agencies enter D&AD In-Books 2007

16-April-2007
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Six Indian agencies enter D&AD In-Books 2007

While only Rediffusion DY&R made it to the nominations of the D&AD Global Awards, six agencies find place in the D&AD In-Books this year. These are A partnership, Saatchi & Saatchi, Meridian Communication, O&M, JWT and McCann Erickson.

In the Print and Editorial section, A partnership was selected in the categories of Art Direction and Typography. The winning entry titled ‘Vertigo’ was done for a:door and was featured in both these categories.

Saatchi & Saatchi is featured in the Print and Editorial section under the category Poster Advertising for P&G brand Ariel, with the entry titled ‘Tea Man; Painter; Ice Cream’.

The Print and Editorial section has more from India. Under the Art Direction category, Meridian Communication’s work done for WWF Bangalore Bias has been selected. The entry titled is ‘Adam; Bush; Christmas; Enlightenment; Evolution; GlobalCooling; Ikea; MoneyTree; Newton and Skeleton’. For the same brand, O&M has featured in the category of Poster Advertising.

McCann Erickson’s work on Happy Dent, which had won quite a bit at the recently concluded AdFest Asian Awards, has made it in the In-Books as well. The entry titled ‘Palace’ will feature under the Broadcast section for TV and Cinema Advertising.

JWT has made it in the Ambient category for its work on Frito Lays’ Kurkure, entry titled, ‘Firestarter’.

This year’s awards will see 25,000 pieces of work entering from 58 nations, besides first-time submissions from Bangladesh, Le Reunion and Qatar. Seven hundred and fifteen entries have been selected for the D&AD Annual 2007 and there are 151 nominations in all.

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