Top Story

e4m_logo.png

Home >> Advertising >> Article

Sir Martin Sorrell is keynote speaker at exchange4media Conclave on 8th October

31-August-2015
Font Size   16
Sir Martin Sorrell is keynote speaker at exchange4media Conclave on 8th October

WPP CEO Sir Martin Sorrell is the keynote speaker at exchange4media Conclave on 8th October in Mumbai. The umbrella theme for the Conclave this year is “Making Technology Work For Marketing”.

The communications landscape has experienced a dramatic change over the past year across media, wherein building a marketing- tech culture for brands has become an essential part of their existence. This has in turn presented brands and agencies a challenge of massive proportions,  from integrating traditional models, to keeping consumer experience at core.

Having said that, thriving and surviving in a complex, agile, data-driven market has also provided numerous opportunities for innovative operating models.  Chief Marketing Technologists have become highly sought after unicorns that are expected to be miracle workers as well as change agents, bringing seamless integration of creativity, analytics and customer insights.

exchange4media Conclave 2015 focuses on addressing challenges and opportunities that exist in designing an effective marketing technology ecosystem that enables conducive growth prospects in the industry at large.

The theme of the Conclave is created to initiate conversation around the critical parameters that define marketing technology today and to define a set of standardised best practices that benefit stakeholders.

Some of the speakers for the last year’s Conclave were Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.

The exchange4media Group, hosts its flagship event the exchange4media Conclave, every year in Mumbai and Delhi. The Conclave has grown in stature year-on-year and  become a platform that showcases global learning to the marketing, advertising and media professionals in India.

Tags WPP Martin Sorrell exchange4media conclave

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...