Top Story

e4m_logo.png

Home >> Advertising >> Article

Shatrughan Sinha to lend his brand appeal to Markson

21-January-2008
Font Size   16
Shatrughan Sinha to lend his brand appeal to Markson

Markson, the stand alone company of Delhi-based SNR Electronics Ltd, has roped in veteran actor Shatrughan Sinha as their brand ambassador. The company has recently launched their range of electronics and home appliances.

Vijay Sharma, President-Sales and Marketing, SNR Electronics Ltd, said, “The reason we chose Shatrughan Sinha as brand ambassador is because he is a popular face in India among the masses. He is honest, reliable and dependable, plus he is non-controversial in the film industry and in politics.”

Elaborating on the advertising plans, Sharma said, “The TVC will break in all regional and entertainment channels within five days. Prahlad Kakkar has directed the TVC. The print campaign will start from February 10, 2008 in all major newspapers. The OOH campaign will focus on the highway between Delhi and Karnal. The company has earmarked Rs 5 crore for advertising initially, which will go up to Rs 20 crore in the forthcoming years.” Delhi-based Foresight Communications is handling the Markson account.

Sunil Gupta, CMD, SNR Electronics Ltd, and Co-promoter of Markson, said, “I firmly believe that a major reason for entering this industry is the keen demand for better and advanced electronic devices by the Indian masses. Another reason for entering this segment is the increasing demand for LCDs, laptops, and air conditioners.”

Sunil Wadhwani, CEO, SNR Electronics Ltd, and Co-promoter of Markson, said, “We are coming up with DTH, colour television, LCD TV, laptops, desktops, home theatres and DVD players. It is a highly quality range of products at affordable prices.”

He added, “The company is planning to have exclusive Markson showrooms across the country. At present, we have a network of 2,000 dealers and distributors all over India.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.