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Securities firm Anand Rathi assigns media and creative duties to Prachar and Meridien

03-May-2006
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Securities firm Anand Rathi assigns media and creative duties to Prachar and Meridien

Anand Rathi Securities, a leading full service securities firm providing the entire gamut of financial services, has roped in Prachar Advertising and Meridien as its advertising partners. While Prachar Communications has been entrusted with its media duties, Meridien will be handling the creative duties. The account size is in the vicinity of Rs 5 crore.

The win is another prestigious addition to Prachar Communications, which recently added Rasna to its client roster. Speaking on the win, Rajesh Jain, MD, Prachar, said, “We’ve had significant experience in the financial sector. In fact, in 1994 we were predominantly a financial clients’ agency. Even now we are empanelled for the State Bank of India’s (SBI) business and we believe that we can bring significant knowledge to the table.”

The firm, founded in 1994 by Anand Rathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. Anand Rathi Securities provides a breadth of financial and advisory services, including wealth management, investment banking, corporate advisory, brokerage and distribution of equities, commodities, mutual funds and insurance – all of which are supported by powerful research teams.

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