Top Story

e4m_logo.png

Home >> Advertising >> Article

Scarecrow felicitates the 'aam aadmi' of Indian advertising

10-February-2014
Font Size   16
Scarecrow felicitates the 'aam aadmi' of Indian advertising

Passionate, dedicated and undoubtedly talented – are some of the words that come to mind when one thinks about the behind-the-scene heroes who have contributed immensely in bringing the Indian advertising industry to where it is today. They belong to diverse fields such as voiceover artists, specialty colourists, hair stylists, musicians, product window specialists, animal trainers to even rainmakers.

On the evening of February 6, 2014, Scarecrow stalwarts from advertising, marketing, film production, print production and other services to vote on why and who would they nominate as a true unsung hero. The chief guests invited to hand over the awards to 24 deserving unsung heroes included Bhaskar Das, CEO, Essel Group; Rajiv Rao, NCD, Ogilvy & Mather; Manisha Lath Gupta, former Executive Vice President and CMO, Axis Bank; Ajay Kakkar, CMO, Aditya Birla Financial Services; Ajay Chandwani, Director, Percept; Prashant Godbole, Founder, Ideas@work; Ravi Deshpande, Founder, Whyness; Vikram Gaikwad of Underdog; and Rajesh Kejriwal of Kyoorius, among others.

The ‘Aam Aadmi Party’ was introduced by sending out AAP topis (caps), along with the invites, which created quite a buzz on social networking sites and people started putting up their display pictures on Facebook with the AAP topis.

The winners who were honoured included:
Pramod Patil - Colourist
Shyam Salgaonkar – Editor
Deelip Khomane - Illustrator
Milind Aglave - Retouching Artist
Joel & Gemma Fonseca - Product Window Stylists
Pratap Rath - Percussionist
Mili Fernandes - Hair Stylist
Shivananda Mohili - Rain Machine Operator
Santosh Kharade - Illustrator
Tufail Ahmed - Producer
Daisy Joseph - Production Coordinator
Sahebrao Hare - Illustrator
Miten Udeshi - Colourist
Sunil Yashwant Chalke - Studio Manager
Ninad Karkhanis – Print Production Expert
Joseph Paul – Print Production Manager
Brij Bhushan Mehru – Composer, producer and voice artist
Jagdish Agarwal – Founder, Dinodia
Shankar Narayan Iyer - Animal Trainer
Bipin Pandit – COO, The Ad Club
Aarti Shirodkar – Manager, The Ad Club
Ratnakar Gowda - Voice Artist & Music Coordinator
Lalu Jaisingh – Founder, Lalu’s Audio Video Centre

Tags Scarecrow Aam Aadmi Party 4th anniversary Bhaskar Das Rajiv Rao Manisha Lath Gupta Ajay Kakkar Ajay Chandwani Prashant Godbole Ravi Deshpande Vikram Gaikwad Rajesh Kejriwal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.