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Scarecrow bags Emami Healthy & Tasty edible oil biz

29-June-2012
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Scarecrow bags Emami Healthy & Tasty edible oil biz

‘Emami Healthy & Tasty’ has appointed Scarecrow Communications as its creative agency. The account will be handled out of Scarecrow’s Mumbai office. DDB Mudra is the incumbent on the account

Commenting on the development in an official release, Saroj Chakraborty, CEO, Emami Biotech said, "Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match its aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand’s aspirations into reality. ”

Expressing delight over winning the business, Manish Bhatt, Founder Director, Scarecrow Communications said, “This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising-savvy companies in India and it is an honour to work on its prestigious brand."

Joy Sengupta, Founder Director, Scarecrow Communications also added, “There are truly very few national brands in edible oil. We hope to create advertising that will help Healthy & Tasty find a place in a woman's heart and also her kitchen."

For the record, Healthy & Tasty, from Emami Biotech, is one of India's fastest growing edible oil brands with a presence across six states and has ambitious plans to go national during the course of this financial year.

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