Top Story


Home >> Advertising >> Article

Scarecrow appoints Kanika Sethi as Creative Director, Art

Font Size   16
Scarecrow appoints Kanika Sethi as Creative Director, Art

Scarecrow has appointed Kanika Sethi as Creative Director, Art. She will be based in Mumbai. Sethi started her career with Ogilvy Delhi in 2005. She moved to Rediffusion Y&R Delhi in 2007 and then went back to Ogilvy Delhi in 2009. She has also worked briefly with Wieden + Kennedy Delhi in 2015.

 In her career spanning 10 + years, she has worked on brands like Incredible India, Hindustan Times, Pernord Ricard India, Red FM, Shipra Estate, BMW India, Bacardi, GPI, Airtel, The Oberoi Group, Audi India and Nike, to name a few.

 She has won 2 One Show nominations for her work on Pernord Ricard and a Cannes nomination for Philips Breast Awareness Campaign. Several of her works have been featured in the Archive.

 Commenting on her new role, Sethi says, “I believe Scarecrow will be an incredible opportunity and a challenge. It's my urge to break free from the convention and creative limitations that has led me this way. And I would also call myself fortunate for getting the chance to work with some of the best minds in the industry like Manish, Raghu and Joy.”

 As a welcoming note, Manish Bhatt, Founder Director, Scarecrow said, “I interviewed her on Skype. But, from her book, I can sense that she has very sharp acumen and unique graphic design capabilities. At Scarecrow, We always explore to nurture talents with diverse capabilities. And I am sure her experience with Ogilvy and W+K will bring freshness to the work we do here. I hope Scarecrow would also be a suitable learning ground for her next aspirations and fruitful playground for her capabilities. ”


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised