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Sanjay Thapar elevated to succeed Vibha Desai, Nishi Suri also promoted in Mumbai

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Sanjay Thapar elevated to succeed Vibha Desai, Nishi Suri also promoted in Mumbai

Vibha Desai-Executive Director O&M Delhi has called it a day. Sanjay Thapar who is currently the head of advertising in Delhi would succeed Vibha Desai. In a related development Nishi Suri who was the head of advertising in Mumbai and Thapar’s counterpart has also been promoted as the Group Head of all Mumbai based businesses. Talking to exchange4media Piyush Pandey, President O&M confirmed the developments and remarked “ We are thankful to Vibha for her contribution to O & M Delhi and we wish her success in whatever she chooses to do.”

Speaking to exchange4media Thapar shared “ I am looking forward to my new role and the challenge it brings and I am excited about it.”

Thapar has been with O&M Delhi for the last six years. Thapar started his career from Bata India in 1987 and in 94 joined Maa Bozzell where he worked both in Delhi and Bangalore post, which he joined Mudra before joining O&M and working his way up.

As part of his new responsibilities Thapar would also be responsible for other divisions of Ogilvy such as Ogilvy Landscapes (outdoor media business), Ogilvy Outreach (rural communication division), OgilvyLive (ground-level brand communication division) and Ogilvy Signscapes (retail brand identity division).

Thapar would formally take over from Desai on 1st July as Desai is serving her notice period and will exit out on 30th June.

Speaking to exchange4media Desai reminiscences “I have enjoyed my 13 years at O&M and it’s been very satisfying. I wanted more challenges and I had outgrown my role here. I have been wanting to move on for sometime but every time I wanted to do this Piyush persuaded me to stay on “. On what next Desai says she has 3 options and will make a choice in next few weeks. For now she wants to take a 4-week break and go to the hills or to a beach.

Desai started her career in advertising with FCB-Ulka in 1984. At FCB Ulka the seven-year itch made her to move to O&M. Desai has spent the last 9 years in Delhi as the manager of the Delhi office. Before Desai became the manager of the Delhi office in 1995, Desai was the media controller for O&M.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)