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Samsung to focus on Flat TV; launches DNIe vision

08-April-2005
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Samsung to focus on Flat TV; launches DNIe vision

Samsung India Electronics re-emphasised the company's focus on Flat TV segment during the launch of DNIe vision TV. "We plan to double the Flat TV volume this year. While last year the contribution from Flat TV was around 48 per cent to the total CTV market, this year we expect that the contribution of Flat TV to be around 90 per cent," said Ravinder Zutshi, Director, Sales.

Presently, Samsung's market share in the Flat TV segment is 21 per cent and the company has kept a target of attaining 28 per cent share in the coming fiscal. On the marketing initiatives, he said, "We will be working more closely with the dealers and intend to double the network of Samsung Digital Homes or Plazas. We intend to increase the retail outlets from 73 to 150 this year," he said.

The company on Thursday launched DNIe vision TV, priced between Rs 6,890 and Rs 20,990. Samsung also launched three digital video camcorders, priced between Rs 25,990 and Rs 69,990. "The product differentiation for Camcorders will be their compact form, convenient functionality and their connectivity with other devices," he added.

Zutshi said that the company is targeting a turnover of Rs 6500 crore this fiscal and is investing $12.5 million in the R&D centre in Noida. "The R&D manpower, which stood at around 200 employees at the end of last year, is being increased to 300 this year," he said, adding, "Samsung India R&D Centre is now developing software for all of Samsung's global requirements or colour televisions -both analog and digital TVs."

Asked on VAT's influence, Zutshi said that there would be some price revisions that will be incorporated. "There would be price revisions on washing machines, refrigerators and air conditioners. However, the major price impact will be on northern and western states barring Rajasthan. The variation will be around five per cent depending on the models," said Zutshi. He also added that southern states like Karnataka and Andhra Pradesh would not be affected.

Samsung is also looking at a brand building exercise this year, leveraging on the cricket and entertainment platform. "We are going to use Team Samsung to endorse our products and at the same time will be boosting the brand by associating with IIFA," he said.

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