Top Story

e4m_logo.png

Home >> Advertising >> Article

Samsung IIFA Awards 2004 to be held in Singapore

05-March-2004
Font Size   16
Samsung IIFA Awards 2004 to be held in Singapore

The Samsung IIFA Awards 2004 will be held on 22nd May in the picturesque locales of Singapore. The announcement was made at a press conference held at J W Marriott, Mumbai and Vivek Prakash (Vice President, Marketing, Samsung India), Lim Neo Chian (CE, Singapore Tourism Board), Kunal Dasgupta (Chief Executive Officer, Chief Executive Officer, Sony Network) and Wiz Sabbas Joseph (Director, Wiz craft International Entertainment) were amongst those present at the conference. Launched four years ago at Millennium Dome London, the presentation ceremony is the highpoint of a three-day extravangza- the Singapore IIFA Weekend 2004- that will showcase the best of Indian cinema and provide a platform for interaction with global media.

The Awards will also mark IIFA's continuing association with Samsung, the leading provider of consumer electronics. Samsung is leveraging this platform to establish their association with cinema and partner IIFA that would put India on the map of global cinema. The Fifth Samsung IIFA Awards 2004 will be held at the Singapore Indoor Stadium, which can seat over 7000 guests who would be travelling from all over the world. Grand Hyatt, Singapore is the Hospitality partner for the IIFA weekend.

India's media conglomerate Hindustan Times is also participating in the IIFA movement as an Associate Media Sponsor of the Samsung IIFA Awards 2004. The Awards will be broadcast live and exclusive across the globe via Sony Entertainment Television. The channel will telecast the awards through episodes on the nominees, a flashback of IIFA, a prelude, the presentation ceremony and the IIFA weekend. The promoters Wizcraft and the IIFA Academy will specially fly 350 members of the film industry, including film stars, directors, music directors and other celebrities.

Vivek Prakash (Vice President- Marketing), Samsung India states, " Cricket and Cinema in India are a passion and provide a platform for us to be involved with our customers. The Samsung Cup Indo-Pak Cricket Series, our team Samsung campaign and our renewed partnership with IIFA for the Samsung IIFA Awards are some key thrust areas for us this year. This is our second year of association with the event and we are very happy with the response that we got from our association with IIFA last year."

Kunal Dasgupta, Chief Executive Officer, Sony Network added, " With the promise of bringing the best and the biggest of events to its viewers in a manner that's unique and entertaining, Sony Entertainment Television Network has today become the platform for some of the most prestigious events that are held across the globe. It is our pleasure to be associated with the Samsung IIFA Awards for the fifth consecutive year and once again give our viewers the opportunity to witness their favorite stars walk away with one of the most coveted accolades recognized globally."

Wiz Sabbas Joseph, Director, Wizcraft International Entertainment asserts, " Our focus has always been on creating a platform to showcase the best of Indian cinema to the world. With the Samsung IIFA Awards 2004, we will continue to provide the impetus for the crossover of Indian cinema to global audiences and delight the Indian diaspora with the grandest celebration of Indian cinema."

Having begun its operations in 1988, Wizcraft has conceptualized and produced events staged in Mauritius, London, New York, Dubai, Singapore, Malaysia, South Africa, Iraq, Australia and Sri Lanka amongst others. Wizcraft's clientele comprises of leading global corporates, governments of various countries and leading entertainment and sports associations and celebrities.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

right
left
Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)