The Indian chapter of the International Advertising Association (IAA), which recently completed its annual general meeting, has elected a new managing committee. Sam Balsara, Chairman and MD, Madison Communications, has been elected as President of the committee for the year 2005-06.
The other members of committee include Pradeep Guha as Vice-President, Mukul Upadhyaya as Honorary Secretary and Ashok Nerkar as Honorary Treasurer. Members include M G Parmeshwaran, Goutam Rakshit, Ramesh Narayan and Ishan Raina. Hormusji Cama is a co-opted member, while Roger C B Pereira and Pheroza Bilimoria, who is a past president of IAA and now serves on the IAA World Board, are special invitees.
Commenting on the responsibility, Balsara said, “With the presence of such strong industry associations like Advertising Agencies Association of India (AAAI), Indian Newspapers Society (INS) and Indian Broadcasting Foundation (IBF) and clubs like The Advertising Club, Bombay, the IAA India Chapter needs to identify the unique and distinct role that it can play in the advertising and marketing fraternity. Probably, it will be in the area of global practices, exploiting its global reach across 93 countries, and access to 6,000 key decision makers.”
The major item on the agenda of the IAA in the current year is the holding of the IAA World Congress in Dubai on March 20-23, 2006 and the IAA, India Chapter hopes to play a key role in taking a large delegation from India to this Congress.
The Dubai Chapter, which is one of the largest Chapters of IAA, has lined up an extremely rich fare in terms of global speakers and relevant topics, and the Congress would also give Indian professionals an opportunity to check out the opportunities available in Dubai because of rapid progress made there in the last few years.
Also on the cards is a series of dinner meetings exclusively for IAA members and their guests to be addressed by ‘International Indians’. The first guest in this series will be Harish Manwani, former Marketing Director of Hindustan Lever and currently President Asia, Africa, Middle East & Turkey, based in London.
The India Chapter was initiated over 20 years ago with a view to foster a healthy environment for the growth of globalisation in the communications industry. The India Chapter currently has a membership of around 40 members.
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbbâ€™s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
He is said to be considering various offers and will take a decision soon