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Sajan Raj Kurup, Tista Sen among jury members for 2014 D&AD Awards

21-October-2013
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Sajan Raj Kurup, Tista Sen among jury members for 2014 D&AD Awards

D&AD, the world’s biggest not-for-profit awards scheme, has opened call for entries for the 52nd Awards. Twelve new awards categories have been introduced for the 2014 Awards, which reflect the changing landscape in creativity, advertising and design. Music Videos makes a comeback with OK Go lead singer roped in to lead jury.

The D&AD Awards 2014 will be judged by some of the international creative communities’ highest profile members. They include:
James McGrath, Creative Chairman, Clemenger BBDO Australia
Luiz Sanches, Partner & Chief Creative Officer, AlmapBBDO Brazil
Jessica Walsh, Partner, Sagmeister & Walsh, USA
Amir Kassaei, Chief Creative Officer, DDB Worldwide, USA
Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy Portland, USA

Indian creatives are represented by five judges on the D&AD jury for 2014:
Direct: Kartik Iyer, Co-Founder & CEO, Happy
Integrated & Earned Media: Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia
Outdoor Advertising: Tista Sen, National Creative Director & Senior Vice President, JWT India
Crafts for Design: Ram Sinam, Partner, Trapeze          
Branding: Sujata Keshavan, Co-Founder & Executive Creative Director, Ray+Keshavan | Brand Union

New categories… and a welcome return
After a short absence in 2013, D&AD is reintroducing Music Videos to the Awards, following a campaign from Production Studios and Directors to bring it back. The jury for Music Videos will be led by foreman Damian Kulash, lead singer of American pop band OK Go.

D&AD has also introduced a Tactical Advertising category across four Juries: Press, Radio, Outdoor and Digital. Campaigns that responded to the news agenda or were created as one-off pieces will be considered.

In acknowledgement of another sector that has developed dramatically, two new categories for Mobile Marketing will showcase how brands are making the most of mobile technology to interact and engage with consumers. These are: UX, Interface & Navigation for Mobile Marketing and Use of Mobile Technology.

D&AD has also introduced three new categories for Innovation across its Integrated & Earned Media, Digital Marketing and Digital Design juries. The new awards are designed to celebrate those who are pushing the boundaries of technology across these disciplines.

Tim Lindsay, CEO, D&AD said, “We are hoping to see the work that has set the bar for creativity across design, advertising, mobile, technology and film-making this year. To recognise and reward those who are at the forefront of the business, we have also introduced new categories to accurately reflect the emerging directions for the industry.”

He further said, “We know just how powerful creative ideas can be. They persuade, motivate and mobilise people, and at their most potent, they have the power to change the way people think and behave. That’s why this year, we are rallying the creative community to submit their most original and inspirational ideas that demonstrate the power of creativity as a force for positive social change and achieve one of the pinnacles of creative excellence - The White Pencil.”

Black Pencil Judging Film
To give a true insight into the judging process, D&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind the scenes footage of the infamously rigorous judging for the “greatest of the great” in creative excellence.

D&AD releases a ‘look behind the scenes’ with Black Pencil judging film

Entries for the fifty-second annual D&AD Awards have opened.

Jury Foremen announced


New categories … and a welcome return


D&AD is also calling on international creatives to rise to the challenge of achieving a White Pencil. Awarded in 2013 to the United States’ Droga 5 for ‘Help I want to save a life’ campaign for Help Remedies, entries have to demonstrate real positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation.

Tim Lindsay, CEO of D&AD said: “We are hoping to see the work that has set the bar for creativity across design, advertising, mobile, technology and film-making this year. To recognise and reward those who are at the forefront of the business, we have also introduced new categories to accurately reflect the emerging directions for the industry.

“We know just how powerful creative ideas can be. They persuade, motivate and mobilise people, and at their most potent, they have the power to change the way people think and behave. That’s why this year, we are rallying the creative community to submit their most original and inspirational ideas that demonstrate the power of creativity as a force for positive social change and achieve one of the pinnacles of creative excellence - The White Pencil.”

Black Pencil Judging Film
To give a true insight into the judging process, D&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind the scenes footage of the infamously rigorous judging for the “greatest of the great” in creative excellence.

Work entered must have been commercially released between January 1, 2013 and December 31, 2013 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by January 29, 2014.

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