Top Story

e4m_logo.png

Home >> Advertising >> Article

SaharaOne bags telecast rights of Bollywood concert

09-May-2006
Font Size   16
SaharaOne bags telecast rights of Bollywood concert

After being cricket heavy for the past few months, SaharaOne is back to doing what it is best associated with – movies and related entertainment. The channel has bagged telecast rights of Bollywood concert Rockstar 2006. The concert is being held in the US, Canada and UK during May and June and features stars like Salman Khan, John Abraham, Shahid Kapoor, Kareena Kapoor, Mallika Sherawat, Esha Deol and Zayed Khan.

Rockstar 2006 comprises 15 shows over a period of 45 days. Sahara One Television will give a unique opportunity to catch the action live at Rockstar 2006. And for those who will miss the action live, they can catch the 12-episode interactive special on the concerts on the channel with seven Bollywood icons and watch the ‘behind the scenes’ of their stay, with footage from rehearsals, interviews, run-up to the big show, the hustle-bustle in the green room, and the moments building up to the final show.

Shantonu Aditya, CEO, Sahara One Media and Entertainment Ltd, said, “It has always been our constant endeavour to connect with our audiences by reinventing entertainment options. Bollywood is something that perks up every Indian soul. The fact that Rockstar 2006 will be held in the US, Canada and the UK explains the huge appeal of Bollywood in these countries. We wanted to give our Indian audiences a feel of the same vibe and are, therefore, pleased to bring the Rockstar 2006 to our viewers.”

Since the event is over a month long, SaharaOne has built up lots of excitement around it, which will unfold as the event date approaches.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube