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SABe TV up for sale

26-March-2001
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SABe TV up for sale

SABe TV, a 100 per cent subsidiary of Sri Adhikari Brothers Television Network (SABTNL), is up for sale. The channel is looking to `a strategic tie-up' involving the placement of 30 per cent stake with the strategic partner.

The channel has witnessed an exodus with a large number of employees quitting in the last few months. The latest to join the list has been the head of sales Deep Drona who is scheduled to join Sony Entertainment Television (SET) as associate vice-president, sales.

Sabe TV has not been able to generate significant advertising revenue since it went on air last April. Sabe TV was launched last April as a 24-hour Hindi general entertainment channel. This was in alliance with Turner International India.

The channel, in an attempt to increase viewership, adopted an afternoon-centred strategy. Essentially, it wanted to increase the viewership on the 12:30-3:30 pm time band. Jab Khelo Sab Khelo, the channel's game show hosted by Shekhar Suman, was launched as part of this strategy. The company's prime business focus has been the production of television software for Doordarshan and Zee TV among others.

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