Top Story


Home >> Advertising >> Article

Saatchi & Saatchi wins creative duties of Jindal Stainless; account size upwards of Rs 10 cr

Font Size   16
Saatchi & Saatchi wins creative duties of Jindal Stainless; account size upwards of Rs 10 cr

Saatchi & Saatchi Delhi has been assigned the creative duties of Jindal Stainless following a multi-agency pitch held earlier in August that involved some top agencies. Senior sources pegged the account size upwards of Rs 10 crore. This is the first time that the company has hired a creative agency.

Reacting to the win, Sanjib Dey, Executive Vice-President and Branch Head, Saatchi & Saatchi, Delhi, said, “Stainless steel is an interesting category that is opening up in India. Several big guns are entering the market. It is going to be a very interesting challenge for us as it’s a B2B business. We are looking forward to doing good work and it will be a great learning for us as well.”

Dey further said, “The communication will be a 360-degree one, consisting of print, TVC, outdoors, the Internet, etc. There will be a lot of print campaigns coming soon. The TVC will follow later. We will be doing a lot of below the line activities like mailers, brochures, banners, etc.”

Recently Jindal Stainless had become an associate sponsor of the Delhi Hutch Half Marathon.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry