Top Story

e4m_logo.png

Home >> Advertising >> Article

S Yesudas resigns as Managing Director, Indian sub-continent, Vizeum

09-July-2015
Font Size   16
S Yesudas resigns as Managing Director, Indian sub-continent, Vizeum

S Yesudas has stepped down as Managing Director, Indian sub-continent, Vizeum (Dentsu Aegis Network Company). “Yes, I have decided to pursue my passion on the areas of content and analytics, either within or outside the group. Various discussions are going on currently. We will send you an official Press Release,” said Yesudas, confirming the news to e4m.


Yesudas has been in the media business for over two decades spending time in India and overseas with companies like Grey Worldwide, Lintas/Initiative Media, R K Swamy BBDO/Media Direction. He is currently the Managing Director – Indian Subcontinent at Vizeum, a Dentsu Aegis Network company.  Interestingly, he was Vizeum’s first employee and built it to a successful position with 55 employees currently within four years.


He was on the jury for the Festival of Media Asia, 2013, Spikes Asia 2014; Emvies; Impact top 30 under 30 and is a continuing jury member at the Indian Ad Club for the Media Abbys since 2003 and Outdoor Association’s outdoor awards since 2005. He sat on the media committee of Bombay Chamber of Commerce and Industry, Media forum of AAA of I as well the joint IBF-AAAI Body. He is also a managing committee member of the Ad Club and member of International Advertising Association.


Vizeum has also enjoyed many industry recognitions under his leadership including Emvies; Abbys at Goa Fest; Asian Customer Engagement Forum; Big Bang;  Golden Mikes Agency of the Year; short list at Festival of Media and AMES 2015.

Tags S Yesudas Vizeum

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)

Rushes captures adrenaline-pumping activities in their most native forms in India

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...