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S Yesudas quits Lowe

17-March-2004
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S Yesudas quits Lowe

S Yesudas, Head, Insight, calls it a day at Lintas Media Group after a long innings of nine and a half years.

When exchange4media.com contacted, Yesudas cited personal reasons for putting in his papers. Till January 2004, Yesudas served as the Executive Vice President, Initiative – the leading independent media wing from Lowe Media Group.

Insight — a brainchild of Yesudas, was born in the same month. Talking to exchange4media.com at the time of the launch of Insight, he had stated: “Media specialists have the ability to lead the overall communication strategy due to the tools they have….we are showing the direction and vision in which the media companies are headed today.”

Among the pitches that Yesudas has led and won for Initiative, there are Zydus Cadila, Parle Agro, Eveready, ICICI Lombard and Bombay Dyeing. The first big account-win for Insight, even before it was officially set up, was UTI Mutual Fund.

Asked if he had decided on his next destination, Yesudas responded: “I have not yet decided what I want to do next. I have not really made any future plans as of now.”

Having started his advertising career over 12 years back, Yesudas spent over three fourths of his professional stint with Lowe. He was one of the core members of the Team Initiative Media along with Lynn de Souza, at the time it was set up.

First run on the site at 1.30 PM on March 16,2004

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