Top Story

Home >> Advertising >> Article

Rustomjee Urbania's creative branding presents real-life township experience

13-January-2018
Font Size   16
Rustomjee Urbania's creative branding presents real-life township experience

Rustomjee believes in constant innovation and in order to get people to get the experience of township living, the thoughtful builder has gone one step further. For the first time in the history of the Mumbai Metro, an entire train will be branded to give the effect of a township. Not just the walls but the floors too have been done up to give a real time effect of what township living is all about.

Those commuting on train no. 8 from Versova to Ghatkopar will be pleasantly surprised to step into the environs of the Rustomjee Urbania Township. The innovative floor wrap has been designed in such a way that each compartment has a different look – swimming pool, mini golf course, basketball court and football field. The walls too complement the effect and display pictures that highlight the concept of living in large, green, open spaces where ‘childhood’s available’ for every child who lives there.

The Metro will start at 5.30 am and close at 11.30 pm, in that duration the train will complete 25 rounds of the circuit and be experienced by thousands of commuters each day. This unique initiative will run for the next 55 days.

Mr.Percy S. Chowdhry, Director, Rustomjee Group, said of the initiative, “We at Rustomjee are indeed proud to present this initiative on the Mumbai Metro. The Metro is a much needed infrastructural feature in our city and marks a step towards further progress. Rustomjee also strives to innovate and improve the lifestyle experience for the residents of all our projects. The in-Metro branding is our way of bringing the township experience to the commuters of the Mumbai Metro.”






Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

The new communication is to establish a proposition that Dark Fantasy can make a delightful dessert

The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or two

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.