Top Story


Home >> Advertising >> Article

Rohit Sharma ‘unpacks his dreams’ with Aristocrat

Font Size   16
Rohit Sharma ‘unpacks his dreams’ with Aristocrat

Aristocrat, from the house of V.I.P Industries Ltd, India’s leading luggage company, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy which is definitely a result of extensive hard work and passion.

Speaking about his association with the brand, Rohit Sharma, Brand Ambassador, Aristocrat says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Ever since I was a young child it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

Speaking about the brand ideology, Mr. Sudip Ghose, CEO at V.I.P Industries, said, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, E-commerce sites and can be purchased on the brand’s website –

Tags Aristocrat Rohit Sharma VIP Industries Unpack Your Dreams Campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds