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RMG Connect says ‘Wouldn’t life be nicer if?’ for Legrand

14-September-2006
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RMG Connect says ‘Wouldn’t life be nicer if?’ for Legrand

Legrand (India) has announced the launch of a new print campaign, titled ‘Wouldn’t life be nicer if?’ The campaign has been conceptualised by RMG Connect and is built around Legrand’s brand promise of providing protection, dealing with emergencies, providing home automation solutions, and designing elegant solutions that simplify life.

Ravindra Bugade, Creative Director (Art) and Deepak Aggarwal Creative Director (copy) are the people behind the campaign.

Commenting on the new campaign, Benoit Lecuyer, said, “Over the years, Legrand has built a strong leadership position in the commercial segment. With the ‘Wouldn’t life be nicer if?’ campaign, Legrand is aiming to expand it’s horizon in the consumer market.”

He further said, “We have studied our consumers and their needs have evolved, so has their lifestyle and their choices and preferences for comfort and convenience. To leverage this opportunity we have introduced a gamut of innovative solutions.”

The print ads are slated to appear in trade and interior magazines like ‘Electrical Engineering Update’, ‘Electrical India’, ‘IEEMA Journal’, ‘Indian Electrical Contractor and Trader’, ‘Society Interiors’, ‘Elle Décor’, ‘Indian Architect and Builder’, ‘India Today-Home’, ‘Femina Book of Interiors’, and ‘Business Today’.

Legrand has been present in the television space with its TVC that showcased its home automations solutions. The next phase of the TVC is scheduled in September. Legrand has also extended its communication to the digital space.

On its website, Legrand has introduced a new section called ‘Nice Life’. The section gives information on a range of solutions falling into home, residential and commercial segments. The rationale behind introducing this new section is to provide choice and convenience to customers desiring to get an insight on Legrand’s intelligent solutions that help in making life nicer.

Legrand (India) is part of the Euro 3.2bn Legrand Group of France, world specialists in products and systems for electrical installations and information networks in residential, commercial and industrial buildings.

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The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients