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Rewind 2010: As an eventful year/ decade closes, and another begins...

03-January-2011
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Rewind 2010: As an eventful year/ decade closes, and another begins...

The year-ending brings a lot of energy in our industry – it is about celebrating the New Year to ensure a good start, and it is also about bidding farewell to another year of important dates, highlights and targets and a whole list of other things. With the speed at which January moves to December, it is not simple to keep track of the big developments that change competitive dynamics and redefine the Indian media and advertising industry as one knows it. The exchange4media Group’s year-end ‘Rewind 2010’ captures the big highlight of 2010 but more importantly, it would see industry visionaries and thought leaders speak on what lies ahead.

‘Rewind 2010’ once again dissects the various media and sectors to highlight which domains lived actively and charged in 2010, and which hope for a better 2011. It also looks at the highlights of the advertising domain and the big movements that have reshaped the media service industry.

Over the next few days, each of these sections would be published on exchange4media.com. In the meanwhile, here are some capsules of 2010.

The big developments of 2010 saw agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.


The top people and account movements of 2010 always get the industry’s attention. And the year 2010 had more than its fair share of high profile and big ticket movements.

The top events of 2010  saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…

Finally, we at exchange4media get to interact with some of the biggest names in the media and advertising industry. We bring here some pearls of wisdom shared by these stalwarts with exchange4media in the year 2010.
Quote Unquote: What the advertising & media honchos said in 2010 

(Developments and Quotes put together by Shanta Saikia and Tuhina Anand)

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Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

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