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Reporter’s Diary: I ‘Canned’ it

30-June-2012
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Reporter’s Diary: I ‘Canned’ it

The best part of being a part of the social media circuit is that you know who is doing what when and where. Interestingly, I have a bunch of creative buds on my social media list and I am well updated about ‘Wassup’ with the ad world.

The last one month has been all about Cannes fever. International work, best work from India, ad gurus predicting what will be the turnout for India – everything was all over the place across various media platforms. I was completed kicked about this great International Festival of Creativity and was on cloud 9 when I received a mail from my boss that I will be covering a few stories from India for Cannes Lions this year. Reporting on world’s biggest creative festival was indeed a big deal for me, and for any cub reporter for that matter. It was my time to show off my work just like my creative buddies.

I must admit I was nervous at the first go. I made some silly mistakes too, got a warning mail later. But I persevered. Reporting for Cannes is not just about placing facts in order, it is about understanding the great Indian creative work done in the past year.

What came to me as a learning was that creativity has no boundaries. Scanning the excel sheet of each shortlist and winner increased my respect for the work that Indian agencies. My patriotic fervour was high every single time India bagged a metal.

This was what Cannes was for me – a lot of learning and a whole new level of confidence, which makes say, “Yeah, I canned this time!”

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