Home >> Advertising >> Article

Remembering V Ramani: Umesh Shrikhande

02-August-2012
Font Size   16
Remembering V Ramani: Umesh Shrikhande

It’s not easy to accept someone’s passing away, when you’ve known him for more than two decades. More so when that person happens to be your ex-colleague and dear friend.

Around 1988 is when I first got acquainted with V Ramani. He was then the Head of Media Planning on the Hindustan Lever business at Lintas. A driven and energetic tiger is how I saw him then. Much later, post 2000, I got to interact with him more frequently when he was a part of team Euro RSCG and MPG. Although very well-settled and comfortable in the job, he chose to be among the first few courageous souls that began the exploration and growth of digital media via the not-easy-at-all start-up route, taking head-on the twin challenges of evangelism and business building. As a founder member of Mediaturf and also – if I am not mistaken – of the IAMAI (Internet and Mobile Association of India), I saw him yet again as a driven and tireless man, who was quite clearly on a mission to change the media (read digital) landscape.

To be successful and to be able to fire on all cylinders requires many things to fall in place. Broadly the mid-nineties (the years that Ramani spent at Contract and when we got to work with him closely) was that time when I believe he was at his peak in more ways than one. Let me recount and remember his sterling professional qualities and prowess so that it inspires those who read this piece today and also for the benefit of those who didn’t necessarily get to work with him or see him in his best years.

It was a glorious time when account management, creative and media worked together and did ‘integrated’ work without making an issue of it. And Ramani made a big difference to this mix. Clearly a media leader. Deeply knowledgeable about the space. Respected by industry colleagues, media organisation heads and, of course, clients. Intensely focussed and result-oriented. Wanting to make a difference very badly all the time. Highly involved with and respectful of the creative process. A hugely value-adding team player. Energising co-worker. A solid faculty member at the Contract-Windows training programme. Captain (and self-appointed coach) of our cricket team. Sensitive to people working with him. Non-political. Given to intense disagreements and short-tempered interactions, but always for pure professional reasons and never with any hidden agenda. Openly and visibly appreciative of good work, no matter who got the credit for it. And despite all these strengths, very child-like in his enthusiasm for good new ideas.

Thanks to these big strengths of his, Ramani ensured that we looked at media planning with respect and with the right perspective. Not a necessary numerical evil to be grappled with, but rather a live dynamo replete with possibilities. In many ways, a reflection of the way he was!

Ramani, we will miss you sorely my friend. Be well, wherever you are and take care.

The author is Chief Executive Officer, Contract India.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye