Top Story

Home >> Advertising >> Article

Reliance Trends wishes all #Nayi Wali Diwali through topical social media film

18-October-2017
Font Size   16
Reliance Trends wishes all #Nayi Wali Diwali through topical social media film

This year, Reliance Trends, an apparel & accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn’t born out of a cracker box, but is a result of human nature and family dynamics.

Brave New World, an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, "Who needs fireworks, when your family is full of fireworks!”

According to Reliance Trends, if there’s one word that best describes Diwali, it’s the word “Loud”. But they clearly aren’t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics. 

Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.  

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.

A day before Diwali, the campaign has already clocked over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products