Top Story

e4m_logo.png

Home >> Advertising >> Article

Reliance Info lines up brand push

03-December-2005
Font Size   16
Reliance Info lines up brand push

Reliance Infocomm, which is in the process of a brand overhaul, is scouting for nearly 50 people in the marketing, branding, customer management and communication space.

The company will unveil its new brand identity shortly with a multi-media campaign. While the media duties will be handled by Mudra’s media arm, Optimum Media Solutions, Reliance Infocomm is still in the process of finalising the creative agencies. The agencies that are currently handling the Reliance Infocomm account are Satchi & Satchi and Ambience.

“We are in the process of rebranding ourselves into a brand that has a lot more emotional connect and imagery. The whole process will be completed in the next six to eight weeks,” said Sanjay Behl, head (branding), Reliance Infocomm.

He said Reliance Infocomm’s vision was to become a globally competitive brand across all the categories. The company will also restructure its marketing team by having a central marketing team in Mumbai and several circuit marketing teams in regions.

On the branding front, the company is looking at brand architecture, advertising professionals, individuals with retail branding and out of home visibility expertise.

The effort is to position Reliance Infocomm as a contemporary brand that has the ability to connect with the mass, he added. “Reliance Infocomm today is perceived as a brand that ensures value for money,” said Behl.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by