Top Story

e4m_logo.png

Home >> Advertising >> Article

Reliance ADAG withdraws sponsorship from SET for Cricket World Cup matches

01-March-2007
Font Size   16
Reliance ADAG withdraws sponsorship from SET for Cricket World Cup matches

While most brands are looking at some way or the other to associate themselves with the forthcoming ICC World Cup 2007, Reliance ADAG has withdrawn its sponsorship from SET MAX which holds the telecast rights for the Cup. However, the group is present on the property in spot buys.

SET India’s Revenue and Sales Head, Rohit Gupta, did not offer any comments on the development. Reliance ADAG sources, however, confirmed the development, stating that only the sponsorship has been withdrawn.

According to industry sources, RADAG had bought an estimated 10 per cent of the advertising airtime. For SET India, this definitely poses a problem given that the World Cup is just two weeks away.

As is known, SET Network is the official broadcaster of the ICC Cricket World Cup 2007, which will be played between March 13 and April 28. Viewers will get to see 51 matches live across SET channels – MAX, SAB and PIX.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular