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Reimagine Your Workspace: WeWork is disrupting the traditional workspace with its new campaign

11-July-2018
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Reimagine Your Workspace: WeWork is disrupting the traditional workspace with its new campaign

WeWork launched its first national ad campaign in India.

There was a time when India was still trying to get a hang of the shared space concept, but not anymore. Today, co-working is the buzzword in the country, especially in the startup and freelance community. In fact, a recent report by the Confederation of Indian Industries, WeWork and JLL India says that the co-working industry will attract $400 million in investments by the end of this year.

That’s hardly surprising, seeing that the industry is gradually moving towards acquiring SMEs and the larger enterprises. Collaborative spaces giant WeWork, entered the Indian market in 2017, and is already disrupting the traditional workspace in three markets - Bangalore, Delhi-NCR and Mumbai. They are also making their presence felt with the ‘Reimagine Your Workspace’ campaign that they launched recently.

Karan Virwani, CWeO at WeWork India, said, “We are very excited about the roll-out of our first national three-month long campaign in India. As WeWork continues making a mark in reimagining the office environment, this will reflect on who we are as a brand and what we have to offer. The campaign will also prove to be a game-changer by showcasing our unique ‘we’ culture and how WeWork reinvents not just your work, but also your everyday life.”

WeWork is a platform for creators, entrepreneurs, and businesses of all sizes to collaborate, innovate and grow together. The brand believes that taking care of all the basic functions gives people more space to follow their dreams, experiment and grow. So that’s exactly what they do - create the perfect environment for people to connect and work together, no matter where they are.

‘Reimagine Your Workspace’ centres around how WeWork is redefining the workspace from being a place where business happens to a space where businesses of all sizes can learn, network and grow together. It depicts how WeWork transforms the way people work. The campaign is accompanied by a short video that brings out the unique offerings of the company and showcases how WeWork is so much more than just an office space.

The campaign is spread across various platforms – digital, out-of-home, events, and social media. The idea behind the campaign is to create brand awareness in the country, along with showing people the tremendous potential of collaborative spaces and how they can help businesses thrive. The campaign is also looking to engage with local artists who will take over the WeWork buildings in India for an open-house style event where each one of them will create an immersive experience of the kind of workspace that they’ve always wanted.

At the end of the day, what matters the most, is that WeWork is providing a hassle-free and inspiring environment for businesses to grow. It’s a revolution in-the-making. The company, which is currently present in 22 countries, is looking to expand even further. In India, apart from opening more buildings in the already existing markets, WeWork also plans to make an entrance in Chennai, Hyderabad and Pune next year.

WeWork’s entry into the Indian market paves a path for the future of collaborative spaces; it shows that people are finally ready to look beyond the traditional sense of a workspace. The idea is to create a world where people work towards making a life, and not just a living, The trend is catching on, and campaigns like these will make sure that it’s here to stay. 

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