Top Story

Home >> Advertising >> Article

Rediffusion Y&R launches CSR advisory division, Sunshine

17-July-2015
Font Size   16
Rediffusion Y&R launches CSR advisory division, Sunshine

Rediffusion Y & R has tied up with Asset CSR team (ACT), a specialized CSR company that helps companies plan and implement effective CSR programmes, to launch a corporate social responsibility advisory division.

Founded by Sanjay M Lal, ex-Co founder and CEO of Percept D’Mark, in partnership with advertising Industry veteran, Pankaj Arora, ACT is India’s first & exclusive CSR Marketing Communications Agency – a thought to reporting enterprise in the corporate social responsibility domain.

Commenting on the development, group President, Rediffusion Y&R, Dhunji Wadia, says, “I am really looking forward to this purposeful venture. There are very few communications companies in India that have specialized team to help companies plan and implement effective CSR programmes. More and more companies are looking for partners to achieve impactful and sustainable results.  We feel there is a big opportunity. I am very happy to associate with ACT to develop meaningful communication for social issues.”

Commenting on the development Sanjay M Lal, Founder and Director of ACT says, “We initiated this journey with a vision to bring about a paradigm shift in creating impactful & measurable social change in our country. This change cannot be brought alone and we are extremely glad Rediffusion Y&R welcomed our association with open arms to support our social mission.”

Pankaj Arora, Co-Founder &Director, ACT says, “Our strength lies in deep diving & understanding the Issues & accordingly amplifying the Cause. Our strategic focus will always remain on “doing good” for the Underprivileged. We have worked closely with Rediffusion Y &R. They have a fine, young team & some very talented people. 

Tags Rediffusion Y&R

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space