Top Story

e4m_logo.png

Home >> Advertising >> Article

Rediffusion Kolkata wins Rs 10-cr plus creative account of RPG Group’s Spencer’s retail business

29-August-2006
Font Size   16
Rediffusion Kolkata wins Rs 10-cr plus creative account of RPG Group’s Spencer’s retail business

Rediffusion DY&R Kolkata has bagged the creative duties of Spencer’s, RPG Group’s retail business. Sources close to the development peg the size of the business at upwards of Rs 10 crore. The incumbent agency was Grey Worldwide. The other agency in the fray was JWT. Rediffusion will take over as creative partner from September 1, 2006.

The account till recently was serviced from Chennai and the shift to Kolkata has happened as part of the RPG Group’s top management’s decision. The strategy is to bring greater focus on the retail business because of its potential and ambitious growth plans.

It is also learnt that the group is in the process of reviewing its media AOR. Grey is currently handling the media duties. The agencies in the fray for this are reportedly Rediff’s The Media Edge (TME), Mindshare and Initiative Media. A decision on this is likely to be taken by next month.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients