Home >> Advertising >> Article

RECMA ranks Starcom MediaVest Group as No 1 global media network

18-July-2014
Font Size   16
RECMA ranks Starcom MediaVest Group as No 1 global media network

Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has ranked Starcom MediaVest Group as the No. 1 global media network in its 2013 Global Billings Rankings Report for the fourth consecutive year. This report evaluates the overall activity – including buying billings and specialised services – of all global media agencies across 62 countries.

In 2013, SMG increased its billings by 18.3 per cent, with an industry share of 12.5 per cent. RECMA also named the network No. 1 in the "Top 14 Countries" ranking, which is a key chart in the overall report that accounts for 81 per cent of the media agency industry. In addition, SMG retained its position in the overall regional evaluations – including its top rank in North America – and was named the No. 2 agency in Asia-Pacific, MENA and Latin America.

“Leading RECMA’s Global Rankings report is both an honour and a validation of our work at SMG,” said Laura Desmond, Global CEO, SMG. “Everything we do, in partnership with the greatest brands in the world, is with an eye toward innovation. And RECMA’s report confirms that our ‘MakeNextNow’ approach is successful in both engaging consumers and helping steer our industry toward ‘what’s next.’”

SMG had 525 product award recognitions in 2013. Award highlights included 15 Agency and Network of the Year awards, 24 Cannes Lions, 35 Festival of Media awards (across all galas) and two Effie Grand Prix. Through July 2014, SMG has already been awarded Media Network of the Year at the Cannes Lions International Festival of Creativity, along with being named the Most Effective Agency and Most Effective Agency Network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Group also took top honours as Most Effective Holding Company.
 

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon