Top Story

e4m_logo.png

Home >> Advertising >> Article

Reckitt Benckiser consolidates its creative duties with Euro RSCG in India

01-July-2006
Font Size   16
Reckitt Benckiser consolidates its creative duties with Euro RSCG in India

In the wake of Reckitt Benckiser consolidating its creative duties with Havas Group’s Euro RSCG, its counterpart in India has got the newly aligned business. The agency in India had actively participated in the pitch process as India is seen as a key country by the company, which has a range of products in household cleaning. The industry estimates the account size to be over Rs 150 crore for Reckitt Benckiser, with another Rs 50 crore for the Boots Piramal brands. Prior to this, the creative duties were shared among Euro RSCG, JWT and McCann Erickson.

Suman Srivastava, CEO, Euro RSCG, India confirmed the development, though he maintained that the alignment with the Indian counterpart happened based on the good work that the agency was doing with some of the brands for past three years in India. He said, “This is not a win out of the blue, but a result of the work that we have been doing for the client for the last few years. One definitely can’t say that the business just fell in our laps.”

Srivastava further said, “We see the work that we do for our clients as creative business ideas which is based on our insight called ‘Prosumer’. Based on this insight, we have consistently delivered good work for the client, which Reckitt has recognized, hence their decision to consolidate the business with Euro.”

The win is no doubt massive for the agency with Reckitt being by far the largest client of Euro RSCG, India. Euro RSCG was earlier handling brands including Mortein, Cherry Blossom, Vanish, and Robin among others. JWT handled brands including Dettol, Harpic, Lysol and Veet. Boots Piramal brands were handled by McCann Erickson.

Though the business handled by McCann would shift immediately, the JWT part of the business will move by January 2007.

To give the background, Reckitt Benckiser had initiated the process to review its business, which had on board Havas Group’s Euro RSCG, WPP Group’s JWT, and McCann Erickson belonging to the Interpublic Group of Companies. The media duties continue to be with MPG.

Also see:

International: Euro wins Reckitt Benckiser’s $600 million creative account

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube