Top Story

e4m_logo.png

Home >> Advertising >> Article

Real Global Broadcasting appoints OMD India & BBDO India for its ad biz

05-November-2008
Font Size   16
Real Global Broadcasting appoints OMD India & BBDO India for its ad biz

Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has decided on its media and creative agencies. Informed sources divulge that the company has appointed the Omnicom agencies -- OMD India and BBDO India -- for its media and creative duties respectively.

The ad size of the business couldn’t be ascertained. Industry sources however have said that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.

RGB officials were tight-lipped when asked on this decision, much like they been on just about any other development in the company. Even though RGB officials have restrained from offering any comments, sources close to the development have said that the final decision on its new agencies is made.

The JV between Alva Brothers and Turner International was set up in December 2007, and was subsequently named Real Global Broadcasting Pvt Ltd.. The company is slated to launch a general entertainment channel in Hindi and other Indian languages, targeted at the urban Indian audience.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by