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Real creativity is to crack a problem: Pops

04-July-2009
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Real creativity is to crack a problem: Pops

“Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour,” says KV (Pops) Sridhar, NCD, Leo Burnett. More

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