Top Story


Home >> Advertising >> Article

Ranjan still lives through his teachings: Bobby Pawar

Font Size   16
Ranjan still lives through his teachings: Bobby Pawar

June, 1995. Me and my wet slippers first stepped into the halls of Ogilvy. The floor was gilded with cigarette butts, ash and the crumpled remains of rejected ideas. To be honest, I didn't know who Ranjan Kapur was. And I didn't particularly care.

It didn't take long for that to change.

I can never dislodge the memory of my first corridor gyan session with Ranjan. His left hand was held at a right angle. His wrist drooped towards the floor. The smoke rising from a half ash cigarette caressed it on its way to gracing the nostrils of those who busied around us. His right handed conducted the symphony of wisdom that issued from his lips. I remember thinking, "He's shorter than me" (Comparing heights being the affliction of short men.) Over the next twenty or so minutes, I would learn that I was oh-so-very-wrong.

They say nothing grows under a mighty banyan tree. Ranjan was the rare exception. Many an oak grew tall in the sunlight of his shadow.

He changed Ogilvy with Piyush by his side. In doing so, they changed Indian advertising. They were Dweedle-tee and Dweedle-tum, because they ran counter to most creative-business duos you have ever met. Many times you could not tell who was left brained and who was right.

My heart breaks for his amazing wife Jimi and his lovely daughter Tina. It breaks for all of us who were blessed to have him in our lives.

Yesterday I said goodbye to one of the guiding lights in my life. Yes, I will never again be able to have long lunches with seven courses of debate with him. But I will always be able to talk to the part of him that lives in his immortal teachings.

Bobby Pawar is the Chief Creative Officer and Managing Director at Publicis India.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of

Tags Bobby Pawar Ogilvy & Mather Publicis India Ranjan Kapur WPP group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube